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About Us!



Hello fiber lovers!  My name is Terri Schaefer, the owner of In The Wool!  With my love for fiber arts, it became a natural direction for me to start a business with wool.

In The Wool was established in 2005 when I opened a brick & mortar store in downtown St. Croix Falls, Wisconsin.  As my business grew, I found that many people still had a hard time finding quality wool fabric & supplies for their projects. With that in mind,  I began vending at fiber festivals & quilt shows, bringing my shop (Wool on Wheels) to them.  It became more apparent that I could reach more people at these events & selling on-line, than my storefront ever could!  This is when I decided to close the storefront shop and continue as an on-line business, while still vending at events & teaching fiber arts throughout the United States & Canada. 

I have been rug hooking, rug braiding & teaching fiber arts for 20+ years.  I am a McGown Certified Rug Hooking Instructor, my work has been published in "Celebrations", along with being displayed at the Wisconsin Quilt & Textile Museum.  I also enjoy combining various fiber arts in a given pattern so don't be surprised to see this in some of my pieces.  I love teaching fiber arts, so if you have a group of 10 or more people that would like to learn a specific technique, or try a new project, please feel free to email me for information. 

In The Wool prides itself on offering quality wool, patterns & supplies while providing great customer service!

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